Whether you are a new webmaster or a seasoned pro, these mistakes are easy to make. The phone rings, honey-do's, or just maybe its Monday!

So OK, here is a reminder for owners of websites and blogs to prevent falling into the top 5 publication disasters that can prevent successful Internet marketing.

Maybe nobody looks at the page title when browsing a web page but it is the most captivating, constructive part of the SERP snippet. Everybody scans the big, bold text when Googling, Yahooing, or Liveing. The bold text in the snippet is your title tag for the page.

Throw a bunch of keywords in a title tag and nobody will click on the SEO'ed garbage you end up with. Never change your title tags, or use really similar title tags and the search engines will hate you.

Any time you author a web page, first go to Google and look at the page 1 SERP for the page keyphrases you are after. Weed out the good ones and craft one that captivates you, one that grabs your attention, and truthfully describes your page content.

That said, keyword prominence is important and your keyword(s) need to be in the title tag. Prominence means how close the keyword is to the beginning of the sentence. Make sure to weed out any unnecessary words, shorten it, then make sure it will draw a click.

Headings that describe the sentences and paragraphs below them are super important since everyone scans web pages looking for something of interest. Too much bold text, or no bold text isn't a good idea either, but short readable paragraphs that are prefaced by smart headings are critical to maintain the interest of the typical web visitor.

Write for your Visitors!

If you begin to organize your site after authoring 500 pages you are in deep shit. I can't tell you how many sites I work on that are so willy nilly I feel like a genius when I finally find what I am looking for.

Welcome to the world of the hair trigger BACK button. There are many reasons for sites with 1.1 pageviews per visit, but this is certainly one of the biggest.

Organize your content into logical subsets. Organize those subsets into sub-components of each of those subsets. Make sure that you understand why your visitors are coming to your site and then ask someone else to find information, products, or services using your existing navigation. Have hard liquor ready... just kidding. This is web usability 101. Even sites with decent navigation often use jargon that typical web users don't readily understand.

Your visitors must be able to understand what your site is about. They also need to understand what each page is about and be able to navigate below that page without reading every word on the entire site. Remember, web users scan pages.

Write for your Visitors

Ever heard this one? How can I get Google to index my pages. Not rank them... index them. Sure, sitemaps and external links are important and necessary but orphan pages, and pages with little internal linking are poor candidates for indexing due to the incredible efforts of spammers to obtain backlinks from .edu and other sites using black hat methods.

Back when Google's supplemental index was around this was phase two of indexing. I am in supplemental hell, HEEELP. The bottom line is that internal linking from one page to another within your site using appropriate anchor text is IMPORTANT.

When you build a page about a keyword do a site search for that keyword to find all occurrences in all web pages. Then modify those pages and link the new page from your existing pages. Do this with synonym's too. Try Google Sets and do a synonym search to broaden your options.

It works for some. All the porn, viagra, gambling sites do it...why not me? To each his own I suppose. I am big on getting the right links not just a link because well, its a link. I think that domain authority, TrustRank, is a terrible thing to waste on a valuable domain.

Reciprocal linking is not a terrible thing assuming it is done with a reasonable, common sense approach. The reciprocal should make business sense. The domain(s) you link to, whether reciprocal or not, must be quality sites that provide worth and are related to your domain. I suggest that reciprocal links be no greater than 20% of total inbound links in most cases.

PageRank is not the end all be all of one way link building. Yeah, I'll admit I have green bar fever sometimes, but my experience has shown that other factors are more important most of the time. I am really keen on the following specifics.

• Page Title, Heading, Content Relevance
• Cache Date of Indexed Page
• Quantity of links on the Page
• Anchor Text and Domain Quality of Outbound Links
• Domain PageRank and Page PageRank
• Quality of Content

Each niche and competitive situation is different. SEO is not a concrete, only one way to do it business. You must evaluate the competition and best them (not copy them) using a smart approach that includes being able to measure your results. Sure, you want to get links everywhere your competition does right? Uh, no. Generally you want links in neighborhoods that Google, Yahoo, and Live likes for your niche, keywords, product or service.

Look around. You can find PageRank 3 domains with 20,000 backlinks and PageRank 3 domains with 150 higher quality links. While this is a really extreme example, probably one where a penalty is involved, quality links should be the short, and long term goal of any serious webmaster.

No junk content. No keyword density optimized, unreadable, boring content. Minimize off topic content. Visitors get confused when a website on the Civil War produces pages about Nintendo.

Don't let your site go stale. Don't just add content for the sake of adding another page. Make sure that your existing content is up to date, uses proper grammar, spelling, and doesn't create high decibel snoring or trigger finger BACK button action.

New content must be internally linked, easy to find using your quality site navigation, and include H1 and bold text that makes sense and attracts the eye of the scanning visitor.

Content is king if it is good content... no make that excellent content. Inbound links are the foundation supporting your content. Excellent content is generally rewarded with natural contextual links rather than footer and header links with no supporting text.

Write for your Visitors!

I'll bet 4 out of 5 of you are sure I have dementia by now. Or Alzheimer's maybe! What was I writing about??? Oh yea, write for your visitors, that's right. I just think that this is the most important thing to remember as it relates to anything you do with your website. Who the hell wants a site with lots of traffic, poor pageviews per visitor, and no conversions......

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