PageRank - The Sky is Falling, for some anyway

Toolbar PageRank changed yesterday for many sites. The bad news is most sites lost PageRank. It seems if participation in paid links was involved then the PageRank loss was drastic.

I think this was also just an overall adjustment too. MSN dropped one point along with many other authority sites that don't have anything to do with paid links. Other sites had huge drops indicating that the overall adjustment theory doesn't hold water for those living on the edge.

Public or toolbar PageRank is old information so I would imagine that most sites traffic will be unaffected by the change in green pixels that so many people become transfixed by.

I really don't believe Google is providing good PageRank information in many cases. Directories that were penalized last month lost rankings but not PageRank. My guess is that with the linking schemes out there now that Google doesn't plan to make real PageRank accessible to the masses.

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