Keyword Density is the percentage of the keyword in question divided by the total words. Keyword density is calculated on body text, title, meta description tags, ad nauseam. There are experts that will tell you that 3-6% is ideal, others say much higher, some say lower.

The bottom line is that a domain that has some authority, branding, and age can get away with more than a new domain starting from scratch whether it be keyword density or otherwise. Keyword density for top SERP's varies wildly based upon niche. Publishing with a specific keyword density in mind is old school seo.

Long Tail vs Single Word Optimization
It can be really tough to achieve the same keyword density for a three or four word phrase on a page compared to the singular keyword. The ultimate goal is not to get traffic. The ultimate goal is to get traffic and convert it. Writing for traffic usually means horrible copy.

High Rankings

CSS3 has been in the works for a while now. The current implementation of CSS (2.1) includes browser rendering inconsistencies but does provide excellent positioning and formatting properties. CSS3 promises to expand positioning and column layout capabilities, allow layered backgrounds with quicker load times, and real opacity of design items to name a few.

While CSS3 is not near implementation yet, its features are worth a look and learning about some of the new features now is a worthwhile exercise.

CSS3.info provides a great deal of information about CSS3 and also includes a selectors test to identify compatibility with todays browsers. The Konqueror browser included on my Linux box passes all the selector tests, while Firefox and Opera still need work.

Come on guys I am the impatient type!

Recently, Matt Cutts blogged about anti Google remarks made by Aaron Wall of SEO Book fame.

The linkbait all started because Aaron blogged about 301 redirecting a purchased domain to another brand (after spending 18 months and lots of cash). Apparently a Google engineer read the blog and killed all the link equity of the new domain. So, is this Matt's linkbait or Aaron's?

Really, is it OK to 301 redirect a domain to another domain? That is the real question. This is a common practice in today's link junkie world of PageRank driven backlink addiction. Matt indicated that 301's are certainly fine for brick and mortar businesses that purchase others, and real world business decisions that are not simply driven to artificially inflate backlinks.

Toolbar PageRank changed yesterday for many sites. The bad news is most sites lost PageRank. It seems if participation in paid links was involved then the PageRank loss was drastic.

I think this was also just an overall adjustment too. MSN dropped one point along with many other authority sites that don't have anything to do with paid links. Other sites had huge drops indicating that the overall adjustment theory doesn't hold water for those living on the edge.

Public or toolbar PageRank is old information so I would imagine that most sites traffic will be unaffected by the change in green pixels that so many people become transfixed by.

Dozens of general, non-topical directories were penalized recently due to behavior Google considers manipulative. The issues seemed to stem around allowing anyone on any page with deep linking and uncontrolled anchor text.

Directories requiring reciprocal links are not conducive to natural link building campaigns. That seems to be a large contributing factor along with many of the directories advertising on sites and forums that do seo and attract webmasters of all sorts.

These directories penalties did not include a loss of PageRank, at least not yet. The directories are generally still indexed but don't rank for anything other than their tld. It would be more appropriate to say that certain pages are listed, while others have been removed from the index.

Some of the directories impacted include Aviva, Alive, Elegant, ewebpages, and Haabaa.