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Web 2.0

Web 2.0 includes social interaction, visitor generated content and a platform for the user to control their environment. Repeat visits can be augmented in this fashion which is an important factor in trust and converting a visitor into a sale.

Some examples of offering interaction are :

♦ Forums
♦ Public opinion polls
♦ Tests
♦ Voting and displaying graphical results
♦ Blogging
♦ Choosing look and feel of site
♦ Registration, chat & display online visitor input

Many people consider the standard contact form to be the only point of contact with a website visitor. This is only a small part of the picture now as customer service request forms, liquidation of old inventory, and automating other customer interactions can be done via the web rather than relying on customer service clerks.

Creating registered logins can also provide your customer with access to order status information without expending the time and effort of the customer service department.

Thinking creatively can separate you from your competition. Web 2.0 website development techniques are part of our custom website design services.

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