Ohio Web Design Home
| Custom Website Design | Web 2.0 | SEO Optimization | Linux Administration | Networking |
| ♦ Realize your Goals -> Contact Us ♦ | ||||
SEO Terminology for the Non-SEO
Derived from the print press, this means the top portion of the page that doesn't require scrolling
to see the content.
The text a user clicks on to activate a link. Anchor text should be related to the subject
matter of the page it leads the visitor to.
Blatant violation of search engine guidelines to improve the position of the pages
in search engine results pages.
A method of identifying site structure and the tiered category of a page.
Example : Home->Country->United States->Texas
Some web hosts are configured to load the same page when different addresses are entered
into the browser address bar. An example of this would be:
http://www.example.com
http://example.com
If links are created for both forms of the same page a duplicate content problem can reduce the ranking potential of the page.
http://www.example.com
http://example.com
If links are created for both forms of the same page a duplicate content problem can reduce the ranking potential of the page.
This is a Black Hat SEO technique that shows search engine spiders different content
than visitors using a browser to navigate a site.
A relationship that is developed between links in close proximity to each other on a page.
Co-citation is also identified by grouping pages that all link to a common page.
Click Thu Rate
CTR is calculated by dividing the number of clicks on an advertisement (link) by the number of page impressions (how many times the ad was served up).
CTR is calculated by dividing the number of clicks on an advertisement (link) by the number of page impressions (how many times the ad was served up).
A dangling page is simply a page with no links pointing off the page. An example of
a dangling page is one with inbound backlinks that is disallowed in robots.txt. This
would prohibit even crawling the page as well as keeping it out of the index.
Most inbound links from other domains point to the home page of the website. A deep
link is an inbound link that points to any other page (not the home page). This
is important for indexing and ranking that page.
Doorway pages are Black Hat SEO tools that are built in huge volumes to spam the search index
and then redirect any visitor to another page that generally contains advertisements or
affiliate links.
Favorites Icon
This is a small image that shows up in the browser next to the website address. It also is displayed in the saved Favorites or Bookmarks in your browser.
This is a small image that shows up in the browser next to the website address. It also is displayed in the saved Favorites or Bookmarks in your browser.
A vector and raster graphics player that enables movies and rich, interactive tools.
Flash is a poor choice for organic search and search engines have difficulty indexing
and ranking pure flash sites since there is little text content.
Google's indexing spider. These computer programs (robots) traverse the web indexing
pages and following links to find pages with changes and new pages on line.
A Black Hat SEO technique used to hide text from a visitor using a browser but it is
text the search engine spider finds when it visits. A common method of hiding text
is to use the same color as the background for the text.
The prominence of keywords or keyphrases on a page as a ratio to the total number of
words on the page. Keyword density is less relevant now as compared to
older algorithms used by search engines.
Creating pages with far too much keyword density with copywriting sacrificed for the sake of stuffing.
A page that loads when a visitor clicks on an inbound link or ad.
Subject specific keywords that more specifically define a search. Generally, long tail keywords
convert better since they more specifically describe a product or the information request.
For example "dog training" long tail keywords might be:
dog agility training equipment
electronic dog training collar
search and rescue dog training
For example "dog training" long tail keywords might be:
dog agility training equipment
electronic dog training collar
search and rescue dog training
Search results that are not sponsored or a result of payment. Organic search, or free search, is
organized by relevance and trust which are determined based upon linkage, content, and other
domain specifics aggregating trust.
A method of advertising used by many contextual advertising companies and search engines
that charge advertisers only when ads are clicked.
Search Engine Results Pages are the results when a search query is performed on any search engine.
A process of developing, planning, modeling, and graphical conceptualization of content with the purpose
of informing and presenting a product or service to visitors of a website.
The opposite of Black Hat SEO. This is the art of improving the ranking of web pages within the
guidelines of the search engines terms of service.
Back to Top
Copyright © 2007 WebsiteDesignElixirs.com
Copyright © 2007 WebsiteDesignElixirs.com