On Page SEO Tutorial

 

Creating large quantities of keyword focused web pages about your niche is the best way to attract search engine traffic and inform visitors about your product or service.

Long tail keywords always combine to create more traffic than the big ticket highly competitive ones, especially for newer domains. That is why creating a logical keyword focused site architecture with good navigation is the ticket for success on the web.

Using a certain keyword density when writing is old school seo in my opinion. I may do that for certain pages on a website but building a website that way will result in creating something that will not convert visitors into customers.

Build web pages that are keyword focused. The page must have a purpose for your visitor. Target two, and at most, three keywords that are related to each other. The closing paragraph of the page should focus on closing the sale, or lead the visitor to read another page on the site.

The page name should be dash separated keywords that describe the content. Don't go crazy and create 10 word filenames.

The title should be as short as possible, with the keyword(s) included at the beginning of the sentence (keyword prominence). Include the company name if appropriate. Separate using comma or dash.

Remember that the title is the first thing a prospective visitor will see in the search engine result page snippet, so a captivating title and snippet is critical.

Create the meta description tag to attract a click. Include keywords as close to the front as you can but never lose focus on attracting the click. Keep it short and sweet since snippets are cut at different points in the search engines. 150 characters and less will usually not get clipped.  Google Webmaster Central has a nice write up about the meta description tag.

This tag doesn't do much. It doesn't hurt to include the two or three keywords your page is targeting, and some seo's include misspellings here, but don't stuff or spam.

Include the main page keyword, don't duplicate the title tag, and make sure you can spark interest and stay relevant. Use h1 only once and don't over do it. Ten headings on a page means irrelevance or maybe a tutorial, like this page :)

Include your main keyword at the beginning and end of the page but write naturally. Do not be verbose unless you are doing a how-to tutorial or something requiring meticulous detail. Web users scan pages.

Include ample white space and use headings to organize, and bullets and bold text to emphasize.

Latent semantic indexing means that related keywords are important to include in the body instead of repeating the same keyword fifty times and destroying content readability. Then vary the anchor text, using these related keywords, to obtain inbound links, both external and internal, to point to the page.

A page about the civil war that includes famous people, battles, and related issues will be deemed more relevant, and perhaps more complete, than those without any semantic relationships.

Writing content with all bold keywords looks plain stupid. Including bold text is OK but common sense should be applied. Bold text does add some ranking weight.

Internally link your pages to each other within the content. Make sure that the keyword focused link anchor text is relevant to the destination page.

Any navigation links that are b.s. pages like "about us" or "contact" or "privacy policy" should be linked using the no follow attribute to prevent link juice seepage into those pages.

Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used, but linking to an authority site in your niche is good practice if it supports and relates to your content.

External links should open in a new window.

Images are a good idea when they lend credibility to the content or create interest using humor or a visual representation of the content (beautiful white sand beach!).

Keep the image size to a minimum since many Internet connections are slow. Use appropriate alt text and place the image in a table or div with a small relevant snippet of text, including keywords, below the image. Text near images are used in the ranking process. Name the image using relevant keywords separated with dashes.

Want to look like a pro? Then spell check your work and read it out loud. Or at least read it from a fresh, don't know the topic, point of view. Does it make sense? Does it logically explain and inform what an interested visitor would want to know. Grammar, spelling, and informatively written content attracts the right kind of attention (natural links).

Make sure your pages can be easily indexed and your links can be followed. Validation is fast and free.

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