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Google Ranking - Content Relevance

Google Rank Content Relevance

CONTENT RELEVANCE
Now on-page factors come in to play.

Do we have exact keyword matches?
Is the keyphrase in the title and headings?
Is the keyphrase included more than once (density)?

This is why keyword focused pages are important in helping to identify what a page is all about.

Notice the synonym "pet" in the first listing.

 

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